Essays and stories

Return to Insights Overview of waffle field during motorcycle meeting

Sport’s unrivalled power opens up horizons that can extend beyond all borders. It possesses the strength of an activity that bridges distances, helping to unite people despite their differences.

It knows no divisions, but only encounters and exchanges to transform critical issues into opportunities, a powerful drive that helps build a better society because it is permeated with the values that characterise the system and make it special.

View from the stands of a football field

The five circles are the most eloquent expression of the significance of the movement, a symbol that embodies the Olympic spirit and unites the world in the name of brotherhood, making it the only relevant paradigm.

Logo of the 1956 Olympics

There is a legacy that is handed down from generation to generation, a tradition that has its roots in the authentic message that passes through time without losing its effectiveness, rather renewing it in the name of an identity that is the common denominator of athletes, technicians, managers, volunteers and enthusiasts.

Sport is a banner to be proudly raised; it is embodied in many exclusive stories, in many different ways of living and practising it, expressed through behaviours adopted spontaneously, out of a sense of belonging, and as a result of dynamics to be discovered and appreciated. The backstage of a victory has to be decoded through the nuances that characterise it; talent is the fundamental requirement, but by itself it does not suffice unless the desire to train it intervenes, to create the conditions to progress by pursuing increasingly ambitious goals, cultivated with application, perseverance, sacrifice and a concern for detail.