The values shared between sport and business can be conveyed in essential words, linked to a more general human predicament. The first word is competition, to bring out the talents of the best and teamwork, which is important even in competitions where a single athlete is the hero. Then there is the disposition to innovation, as a commitment to the unrelenting progress of people and structures, be they sporting or productive, as well as that extraordinary inclination for research and work well done, with the awareness that today's results will have to be made even more competitive tomorrow.

The corporate enterprise, at the time of the primacy of the values of sustainability, both social and environmental, has a growing responsibility towards all its stakeholders, the citizens of the territories and communities on which the enterprise has operations, its employees, customers and suppliers: a special attention to the wellbeing created and shared.